Six Strategies for Achieving Customer Intimacy and Satisfction

Customer intimacy is a strategy whereby businesses try to get close to their clients. The benefits of greater customer intimacy for a business might include improved highly tailored problem solving capabilities and greater adaptation of products to customer needs, as well as higher customer loyalty levels. To get quick insights, it is…

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Demographic Segmentation with Surveys

The main types of variables used for Demographic segmentation include: age, gender, family size, income, occupation, religion, race, nationality, qualification, marital status, nature of employment etc.  These variables help in dividing a large population into specific customer groups. Having better understanding of the demographic groups eases…

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How to Word Survey Questions?

1. Use Simple Language Make your questions easy to understand by using simple language. The goal is to write a question that your reader will easily understand without having to reread it. Using everyday language is the best way to accomplish this. A good exercise…

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Four Sources of Survey Bias and How to Minimize Them

Wording of Your Questions Survey bias can be subtle or blatantly obvious in a question’s wording, and can take many forms. Survey bias can be minimized by the survey designer by remaining impartial while developing the survey questionnaire. It is also important to avoid writing…

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Net Promoter Score – NPS

Net Promoter Score (NPS)® is a powerful tool which measures customer experience and predicts growth of your business. It can be used in your online surveys to gauge customer loyalty and, in the long run, company’s health. Beauty of NPS is that it is based…

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Benchmarking

Assume you have a luxury items shop. You send out a survey to find out the answer to: “How likely is it that you would recommend our items to a friend or a colleague?” Through Net Promoter Score (NPS) you get the score as 35. Is it an encouraging number or…

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Survey for Clothing Business

Entrepreneurs in the UAE have many advantages which will certainly be available in other regions after few years. Advantages like easy process of establishing businesses, supporting infrastructure, high speed internet and initiatives like Dubai 10X, and SmartDubai. Although there are ample options available, having a clear direction and road map…

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